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Personalized PDFs

dennis 2 comments Random

Jun 27

I’m a sucker for personalization.  I’m not talking about having my initials engraved on a watch or golf ball, but things like ring tones, desktop backgrounds, and custom wheels on my Beetle (the important things ;) .  I view personalization as a form of self-expression and it also creates product appeal.  Jamie’s product line is a great example of this and it’s amazing to see the amount of interest personalization creates.

A couple of weeks ago I purchased a book on-line that came in PDF format.  I’ve done this a few times before, but was suprised to see a footer at the bottom of every page that said “Prepared exclusively for Dennis Baldwin”.  That may sound cheesy, but it gives the impression that someone at the company actually took the time to create the PDF for me.  We know that’s not the case, but it still adds just the right touch of personalization to keep me coming back for more.  The next time I want to order a book on-line I’ll definitely consider going back.  Below is a screen shot of my ultra-personalized PDF.

2 comments

  1. El Bee / January 9, 2007

    there may be another reason why publishers do this: I am more reluctant to pass a personalised copy knowing that each subsequent time it is passed on, it effectively broadcasts the fact that I have ripped off the publisher. Also I guess it works the other way, an illegal recipient will be reminded of their guilt on every page

  2. dennis baldwin / January 9, 2007

    You bring up two great points! I didn’t even think about the piracy implications of personalization.

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