How Not to Get My $100

I love the effectiveness of HTML email when it’s used properly.  A bad example of an HTML email can be seen below.  If a business expects me to spend $100 on their product then I recommend letting me read the offer as well as any testimonials.  In the example below sent from Leadbetter Interactive the product description is in black text on a dark green background.  Bad combo.  The background fades to black in the second paragraph, which makes the text even harder to read.

If you look a little further down the image there’s a “What Golfers are Saying…” section.  They’re not saying much because it looks like it’s completely blank.  After using my mouse to select the text I realized that it’s black text on a black background…no bueno.  In the photo directly beneath this section there’s text that overlaps the photo and makes it look REALLY bad.  You’ve lost my business.

I’ve actually considered purchasing this DVD series in the past, but not today.  Maybe if they get it right next time I’ll consider.  That’s if someone doesn’t make me a better offer along the way!