The Santa Tracker

USAT has a very creative press release around enabling Santa’s workforce with LBS. I will let you make the judgement call on whether or not this is real, but it’s highly entertaining and has some great quotes. My favorite piece of the press release is the network topology diagram:

I think it’s very effective when companies use certain events, holidays, and hypothetical scenarios to spread the word about their offering.  One thing’s for sure, I can guarantee that no other company in their space is doing anything like this.  Genius.