I’ve had this idea for over a year now about the ability to share important locations with friends and family. Call it a digital canvas on a map that allows you to pinpoint a location, tell a story, and share photos for all to see. This stems from my passion for location based services and seeing the potential of marrying an on-line social network with mobile devices. As the mobile device market is still very fragmented, and due to carrier restrictions devices with GPS capabilities are few and far between, it made sense to deliver this experience initially through a desktop browser. This little concept is called Ublip (www.ublip.com).
While having lunch with a good friend of mine, Nick Palmby, we discussed the idea and he encouraged me to bring this idea to life. Ideas are plentiful for me, yet sometimes it takes the motivation of friends and families to push the concept over the edge. In most cases, the next step is validating whether the idea will sink or swim. In this case feedback from the user community has been very positive, and to be honest, it’s hard to keep up with the demand. We’re not attempting to be the next MySpace or Facebook as there are plenty of social copycats. I believe there’s something more to social networking that ties into location and having the ability to share common interests geographically. I’m by no means declaring ownership of this space. If you look around you’ll see many ventures aimed at the same market: Flagr, Platial, Plazes, and Wayfaring to name a few. Yet this doesn’t deter me from investing time and energy into Ublip. There’s unlimited potential with what can be done with a service like this. Realistically, it comes down to finding that niche and pushing forward with it. The niche IS NOT sharing locations on map as I mentioned earlier that’s being done in many different manners. It extends beyond that and I’ll follow up with a few posts discussing what I’ve learned over the past couple of months.
Nick has been responsible for being the “voice of the community” and done a tremendous job at that. Many friends have consistently provided feedback and helped understand what our users are asking for (a special thanks to Marwan, Tony, Matt, Curtis, Mike, Bill, Adam and many more). I’ve been trying to stay involved at some level, but have spent lots of late nights building Ublip using Ruby on Rails. It’s been a tremendous learning experience and we’re continuously brainstorming ways to differentiate ourselves and build something that sets us apart from the rest.
I get a lot of emails asking “what’s next for Ublip?” and “where do we go from here?”. All I can say is that we’ve BARELY scratched the surface and as I mentioned earlier the mobile device integration is an essential piece to this puzzle. There is a mobile application under develpment, but once again there are so many delivery platforms (WAP, J2ME, Symbian, Brew, Windows Mobile, etc) that it tends to get a bit overwhelming. We’re starting with J2ME since most of our users have Java enabled devices. Yet, once again, GPS is limited so the process of adding a “blip” will be somewhat manual initially. There are many talented engineers trying to solve the problem of pinpointing a device’s location so we’re constantly trying to keep informed of what’s happening in the LBS space.
I’ve mentioned the term “blip” and I’d like to take a minute to clarify that. Merriam-Webster defines a blip as “a spot on a radar screen“. It seemed fitting to me to add “blips” on a map and since users are doing it the term Ublip resonated. I can’t even begin to describe the lengthy and painful process of determining a name for this venture. My thoughts are find something you love and stick with it. We could have easily settled on “geotaggedmaps” or “locationbasedmaps”, but those are hard to use in an active context: “you should blip that restaurant because it had great salsa”. I think Google can take credit for becoming a verb used in everyday conversations.
It’s incredible to see what users are posting and how Ublip is becoming a part of their daily lives. Ublip is still a work in progress and through this process we’re learning more about users want on how to create an appealing service that keeps them coming back. There’s been quite a buzz in the community about Ublip and the fact that it’s just Google Maps with some user-generated content overlayed. Agreed, but there’s much more to it than that. Or I should say there’s much more planned for future releases. Many investment dollars are being spent on trying to find where this space is headed and we’re doing the same….through sweat equity and lots of late nights. I’m positive we’ll figure out our niche and in the meantime we’ll pull our hair out and enjoy every minute of it.
If you’re reading this post I encourage you to sign up for a free account and give it a test drive. All you’re investing is a little time and a few keystrokes. At the very least you can share your favorite Christmas light display with the community! If you have any suggestions or comments you can share below or contact me directly: dennis at ublip dot com. Enjoy and thanks for reading!
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